Our first story, Yuel Bekru's, is about belief, passion, and trusting the process. We chose him to mirror the stage the collective is at in its journey, gaining momentum for what's yet to be achieved. Belief in something larger, longing for more, enduring the process.

Oliphant's Academy, the oldest actively running gym in North America, with volunteers continuing the vision's legacy to this day. We wanted to highlight a space where a community is formed around the belief of pushing oneself towards improvement, respecting tradition after more than a hundred years, and carrying on the legacy of dedication and commitment that the Oliphant family was known for.